Make Health a Habit
Experience health abundance and boundless energy, with programs designed for high-achieving business owners and leaders.


Thrive
Bespoke One-On-One Program
Level up your health with highly bespoke training, health and mindset performance coaching, and protocol accountability delivered in a private one-on-one setting over six months.
- Monthly 60-Min Health Coaching
- Bi-weekly 60-Min Coaching With Justin
- Unlimited Coach “In-Your-Pocket”
- Genetic Lifestyle Test
- Personalized Health Blueprint
- Custom Exercise Programming
- Discounts for Oura/Whoop Memberships
- Coach Auditing on Biometric Data
- Additional features available
- Quarterly Cellular Health Testing
- Quarterly Enhanced Wellness testing
- Quarterly Med Advisor Lab Review
- 6 months of Personalized Supplements
- Mindset Performance Coaching
Emergence
Highly Personalized Group Program
Take ownership of your health with holistic training, experiential learning, and transformative accountability delivered in a hybrid group coaching environment over the course of three months.
- 12-Week Intensive Coaching Program
- Bi-weekly 60-Min Coaching With Justin
- Unlimited Coach “In-Your-Pocket”
- Coach Auditing of Biometric Data
- Personalized Health Blueprint & Debrief
- 3 Month Workout Program by Justin
- Access to Online Digital Course
- Discounted Offers From OI Partners
Regular Price $599/mo
The OWN IT System
Elevate Your Health Through Cellular Wellness
Immerse yourself in the forefront of health innovation. The OWN IT System redefines well-being, offering unique insights into your cellular health, personalized supplementation, and comprehensive coaching for sustained well-being.
- Cellular Health Test & Onboarding Call with OWN IT Coach
- Discounts for Oura/Whoop Memberships
- Course & Lifestyle Habit Plan
A $1,699 Value
How Does It Work?
We help you understand how far you need to go on your journey from fake health to health abundance and empower you to get there with science-based testing, analytical technology, and best-in-class coaching.
What Are the Benefits?




Go from everything that’s average: the consequences of neglected health, the mediocre lifestyle habits, the limits on your potential, and the feelings of settling to health abundance and boundless energy as you run your body like its your business.
More Energy
Peak Fitness
Stress Resilience
Boosted Immunity
Optimized Health
Deeper Focus
Better Sleep
Faster Recovery
Clear Purpose
Michael's Story
Founder, Digital Envy
“I was your typical rundown, stressed out and exhausted entrepreneur. In fact, I was so exhausted at the end of the day that I basically couldn’t even play with my two young daughters.
Then I started working with OWN IT, and my life has literally changed. The team has helped me understand how to workout better, how to supplement better, how to sleep better and so much more.
Now I have more energy at the end of the day than I thought possible and I love saying YES to my daughters when they ask me to play instead of saying ‘No, daddy’s too tired.'”