You've built something exceptional. How much longer can your body keep up?
OWN IT is the only program that combines clinic-level diagnostics with world-class expert coaching, built entirely around your biology, your data, and your life.
+1,000
Clients’ Health Transformed
+86%
Metabolic & Hormonal Health
+78%
Cardiovascular Fitness
+74%
Longevity Markers
Total health transformation built around your biology and life, guided by world-class experts.
High performers don’t fail in their health from lack of discipline. They fail because they’ve never had a personalized system built for their biology.
You wake up exhausted. You push through anyway. You’ve tried the diets, the protocols, the doctors. And something still isn’t working. Not because you lack discipline. Because nothing has ever been built around exactly what your body needs.
And it shows up everywhere. in your energy, your focus, and the moments where you’re physically present but not fully there.
OWN IT was built for exactly this. Diagnostic-led, expert-coached, and built entirely around you. When your health is finally working for you, everything changes.
Every day without the right system is another day compounding in the wrong direction.
As seen in
The Program
Most companies give you a plan. Some test. Some coach. None do both at the depth required to actually change your biology. OWN IT does.
Deep Diagnostics
Other programs start with assumptions. OWN IT starts with data. Advanced cellular, genetic, and biomarker testing reveals what’s happening inside your body at a level most medicine never reaches.
World-Class Coaching
Elite health coaches and medical professionals in your corner every day, personalizing and optimizing every aspect of your health as your body responds. Not episodic check-ins. An ongoing expert relationship that evolves as you do.
Personalized Supplementation
Generic supplements treat the average person. Yours are formulated from your own lab data, correcting your specific deficiencies, supporting cellular repair, and accelerating the results your body is capable of.
Nutrition, Training & Recovery
Not a generic plan or one-size-fits-all workout. Every protocol is built around your biology and lifestyle. More energy, stronger recovery, and a body and mind performing at a level you didn’t think was still possible.
Stories of Transformation
“I feel in control of my health and fitness and have the tools to maintain and improve. I am easily in the best shape of my life.”
Ryan Ransom
Business Owner & Entrepreneur
“Just know you don’t have to be stuck in your own body, imprisoned in your own body. There is hope.”
Alisa McGlothlin
Business Owner & Entrepreneur
“I tried everything — gyms, blood testing, food testing — but nothing was as all-encompassing as OWN IT. The customized supplements, the coaching, the accountability… it all worked together. My HRV increased, my routines locked in, and I finally felt in control again.”
Eric Wood
Former NFL Athlete & Broadcaster
“I feel in control of my health and fitness and I have the tools to maintain and improve. I am easily in the best shape of my life.”
“The personalized supplements based on exactly what your body needs is a game changer; plus it’s all 1 pill. I have never experienced a program like this and will continue to work with them in order to achieve my goals.”
“The curiosity of the data that Own It supplies helped me identify and improve a cardiac functionality that might have gone on undetected for months and resulted in a negative outcome.”
“Watching my HRV increase month after month after being so intentional is amazing. I’ve already referred OWN IT to everyone I know!”
“My biggest accomplishment is that fact that I have stayed consistent with many factors and feel much stronger, more energetic, and more able to manage my own health.”
“I am now the CEO of my own health and I feel empowered to make decisions that are best for my body.”
Ready to get started?
Talk to our team.
Book a free 45-minute call with one of our experts. They’ll review your health patterns, stress response, and goals to help you understand exactly where you are, which program is the right fit, and what your path forward can look like.
100% Guaranteed Results
This program isn’t for everyone, and that’s intentional. We work with leaders and high performers who are fully committed to transforming their health.
If you follow the OWN IT program and don’t achieve measurable results, we’ll continue coaching you at no cost until you do.
Commit fully. We’ll stand behind the outcome.
Justin Roethlingshoefer
Justin Roethlingshoefer is the Founder of OWN IT and one of the most sought-after performance health experts in the world. For over 20 years, he has coached Stanley Cup Champions, NHL MVPs, Super Bowl Champions, Olympic medalists, Fortune 500 teams, and 8-10 figure founders, translating the same elite performance science he built for professional athletes into a system that transforms the health of today’s highest-performing leaders.
With a master’s degree in Sport Performance and Human Biology and postgraduate work in functional medicine, Justin has spent his career at the intersection of proactive medicine, high-performance coaching, and whole-person health, building methodologies that don’t just improve how people feel, but fundamentally change how they live.
An Amazon bestselling author of The Power of Ownership, Holy Health, Intent, Blueprint, and The OWN IT Manual, Justin is known for translating complex science into simple, actionable systems, making him one of the most trusted voices in performance health for leaders and entrepreneurs worldwide.
Justin lives the OWN IT methodology daily, modeling the clarity, discipline, and alignment he helps others build. He is also the host of The OWN IT Show, where he bridges the science and faith behind sustainable elite health.
Find out exactly what's holding your performance back.
Not sure where to start? In less than 8 minutes, find out exactly where your health is underperforming and how much it’s already costing you.
Your results will show you precisely what OWN IT can fix and where to focus first.
$397 value. Zero obligation.