The highest standard in personalized health and performance.
Free health consultation — Limited spots
+1,000
Clients’ Health Transformed
+86%
Metabolic & Hormonal Health
+78%
Cardiovascular Fitness
+74%
Longevity Markers
A complete health transformation program built for your body, your data, and your life.
High achievers don’t fail in their health from lack of discipline—they fail because they’ve never had a personalized system built for their biology.
OWN IT rebuilds your health through deep testing, elite coaching, and custom protocols—powered by proactive, preventative, and performance-driven medicine.
As seen in
The Program
Thrive is OWN IT’s complete health transformation system — built to restore your body to the strong, energized, resilient state it was designed for.
Deep Diagnostics
World-Class Coaching
Targeted Supplementation
Precision Nutrition & Fitness
Stories of Transformation
“I feel in control of my health and fitness and have the tools to maintain and improve. I am easily in the best shape of my life.”
Ryan Ransom
Business Owner & Entrepreneur
“Just know you don’t have to be stuck in your own body, imprisoned in your own body. There is hope.”
Alisa McGlothlin
Business Owner & Entrepreneur
“I tried everything — gyms, blood testing, food testing — but nothing was as all-encompassing as OWN IT. The customized supplements, the coaching, the accountability… it all worked together. My HRV increased, my routines locked in, and I finally felt in control again.”
Eric Wood
Former NFL Athlete & Broadcaster
“I feel in control of my health and fitness and I have the tools to maintain and improve. I am easily in the best shape of my life.”
“The personalized supplements based on exactly what your body needs is a game changer; plus it’s all 1 pill. I have never experienced a program like this and will continue to work with them in order to achieve my goals.”
“The curiosity of the data that Own It supplies helped me identify and improve a cardiac functionality that might have gone on undetected for months and resulted in a negative outcome.”
“Watching my HRV increase month after month after being so intentional is amazing. I’ve already referred OWN IT to everyone I know!”
“My biggest accomplishment is that fact that I have stayed consistent with many factors and feel much stronger, more energetic, and more able to manage my own health.”
“I am now the CEO of my own health and I feel empowered to make decisions that are best for my body.”
Get your custom health plan
In this free 45-minute call, our team will assess your health patterns, stress response, and goals, and build your customized health plan so you can take the first step toward real, measurable change.
100% Guaranteed Results
This program isn’t for everyone — and that’s intentional. We work with leaders and high achievers who are fully committed to transforming their health.
If you follow the OWN IT program and don’t achieve measurable results, we’ll continue coaching you at no cost until you do.
Commit fully. We’ll stand behind the outcome.
Justin Roethlingshoefer
Justin Roethlingshoefer is the Founder of OWN IT and a leader in applied performance science, functional health, and human optimization. From age 13, he lived by the principle his father taught him — “Talent will get you noticed, but consistency will get you paid” — a philosophy that still drives the OWN IT methodology today.
For over 20 years, Justin has coached Stanley Cup Champions, NHL MVPs, Super Bowl Champions, Olympic medalists, Fortune 500 teams, and 8–10 figure founders. With a master’s degree in Sport Performance and Human Biology and postgraduate work in functional medicine, he has built a career at the intersection of proactive medicine, high-performance coaching, and whole-person health.
Before founding OWN IT, Justin served as a Performance Director in the NHL and NCAA and built a private training camp for professional hockey players, where he developed the inside-out transformation model that now guides high performers around the world.
An Amazon bestselling author of Intent, Blueprint, and The OWN IT Manual, Justin is known for translating complex science into simple, actionable systems. He also speaks on hundreds of stages each year, teaching leaders how to reclaim their energy, resilience, and longevity through the OWN IT Method.
Justin lives the OWN IT lifestyle daily — modeling the clarity, discipline, and alignment he helps others build. He is also the host of The OWN IT Show, where he interviews world-class performers and shares the frameworks behind sustainable elite health.
What’s your Biological Age?
In just 3 minutes, uncover your biological age and the hidden stress, sleep, recovery, and energy patterns that are aging you faster — and learn what you can do to reverse them.