About Us


From a young age Justin has always been self-motivated to improve, developing the discipline and work ethic necessary to excel. At 13 years old his father said “son, talent will get you noticed but consistency will get you paid” and that set up his quest of founding Own It.  
Over the last 20+ years Justin has worked with Stanley Cup Champions, NHL MVPs, Super Bowl Champions, Olympians, 8, 9, and 10 figure entrepreneurs and fortune 500 companies. After completing his MS in Sport Performance and Human Biology, Justin sought out post graduate work in functional medicine. He has worked as a Performance Director in the NHL & NCAA, and founded a private camp for professional hockey players focusing on healing them from the inside out.  He is an Amazon best selling author for his books: Intent, Blueprint, and the Own It Manual. They focused on peak performance, human optimization, and applying data and testing to create personalized blueprints.

Justin’s knack for making the complex simple is among the best in the performance industry. Nobody takes the latest research on nutrition, training, and recovery, and packages it into digestible, systematic and applicable steps, particular within the Outer Energy team at Own It.

As CEO of Own It, Alyse comes with a wealth of experience after helping grow a billion dollar corporations in the retail industry, and most recently as an executive at Christian Louboutin. In her role at there, she built teams that consistently over-performed & contributed significant growth.
After working her way up the corporate structure she knew in her heart that she was an entrepreneur with a passion to change peoples’ lives. She went back to school and invested heavily into her own development and education to become an iPEC and ELI-MP certified coach, with thousands of hours of formal training. It led her to co-founding Own It and driving the development of the Inner Energy team. She is also certified through the International Coaching Federation (ICF).
She has worked with 8, 9, and 10 figure entrepreneurs and has a God-given gift in helping people realize their potential. She possesses a calm leadership style that soothes everybody in the room. Her authenticity is infectious and she epitomizes the importance of building quality relationships with everybody she works with and is an integral part of building the Own It Coaching team.



Pratik Patel is a Sports Dietitian, Strength and Conditioning Coach, speaker, consultant to sports teams, and 1-on-1 coach to athletes and non-athletes of all ages.  For the past 20 years, he has studied nutrition, fitness, recovery, and the interplay between these and optimal health and performance.  He has spent the past 11 years implementing his knowledge with elite athletes, most recently as an Assistant Coach with the New York Giants as the Director of Performance Nutrition and Assistant Strength and Conditioning Coach in charge of all things nutrition, hydration, supplementation, sleep, and recovery related to optimizing health and performance. During his career Patel has worked with athletes from the NFL, Pro Bowlers, NBA, PGA, and USATF Olympians.

Patel is a Registered Dietitian and board Certified Specialist in Sports Dietetics (CSSD) through the Academy of Nutrition and Dietetics (AND) as well as a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association (NSCA).

Shauna has been training people for over 11 years using pilates and strength training to find the best version of themselves. Through training and research she has  been able to help people find balance and confidence in their body as well as help to strengthen individuals from a more integrated system. With a background in Anatomy and Certified in Pilates, Pre and Post Natal Pilates and training in Functional Anatomy for Movement and Injuries, she is well rounded and able to meet people wherever they are in their training needs or health goals. Shauna works with clients to define individual health and lifestyle goals, whether it be to get in shape for skiing, a competitive race or regain movement and strength. 
When working with Shauna you will find her ability to listen and observe the body holistically as an invitation for better training. The encouragement and motivation you get from her while focusing on proper biomechanics and alignment helps clients gain strength and find better posture. 


Dr Neil Paulvin

Dr. Paulvin is an innovative physician in the study of Functional Medicine, Integrative Sports Medicine, Regenerative medicine, Osteopathic Manipulation and Craniosacral Therapy. He works with patients to not only treat but find the root cause of autoimmune issues, thyroid and hormone imbalances, digestive and gut disorders and a number of inflammatory based conditions. Uniquely combining Osteopathic Manipulation and Functional Medicine to fast track healing, recovery and biomechanics to progress athleticism. Synergistically utilizing eastern and western medicine, lab testing and reviews, lifestyle wellness, and manual therapy to treat injuries, inflammation patients and optimizers are set on their path quicker.

Dr Jessica Greene

Dr. Greene began her journey as a massage therapist and is now both a Naturopathic Doctor and Chiropractor. After years of experience healing, and training with other like-minded experts, she has learned to share her expertise through a combination of service and education. She is a passionate healer with an alternative approach, and is dedicated to helping her patients heal through a wide range of physical, emotional, and spiritual transitions in the most efficient and transformative way possible.