Who We Are

About

OWN IT is a health coaching company that aims to reclaim the health of the world by empowering high performers to take ownership of their health so they can thrive in all areas of life. We serve our clients with luxury, convenience, safety, transformation, and longevity in mind.

Fitness man and woman doing workout on a rooftop with high rise buildings in the background. Athletes doing fitness training on terrace early in the morning.
Aging woman smiling happily while holding a buddha bowl in her kitchen. Happy senior woman serving herself a healthy vegan meal at home. Mature woman taking care of her body with a plant-based diet.
Successful mature businessman sitting in hotel lobby talking on cellphone. Happy man in business suit working from hotel lobby.
Close up of a woman sitting on a mat at the beach practicing yoga. Woman sitting at the beach in a yoga position with palms facing up.

Our Team

Executive Leadership

Justin, Founder

Alyse, CEO

Khoi, CFO & COO

Thrive Health Coaches

Our Health Coaches are highly qualified, with each holding a Master of Science, being a Registered Dietitian, and being a Certified Personal Trainer. Additionally, they bring a wealth of coaching experience, ranging from working with professional sports organizations to providing personalized guidance to individuals.

Amanda

Emily

Amber

Dayna

Andrew

Emergence Health Coaches

Our Emergence Health Coaches are highly qualified Certified Personal Trainers and Nutritionists with expertise in functional movement and integrative nutrition. Additionally, they bring a wealth of coaching experience, ranging from working with professional sports organizations to providing personalized guidance to individuals.

Shauna

Karl

Mindset Performance Coaches

Our Mindset Performance Coaches are experts in Cognitive Behavioral Coaching, certified by iPEC and the ICF. With extensive experience in leadership and mentorship of executives and entrepreneurs, they ensure top-notch guidance.

Chris

Palveshey

Jane

Justin

Medical Advisory Board

Our team of healthcare professionals have extensive education, hands-on inpatient and outpatient patient-care experience, and credentialing. These clinicians are dedicated to ensuring our programming reflects the leading standards of safety, efficacy, and integrity.

Sophie

Eve

Client Success

Christie, Director of Coaching

Josue, Client Success Manager

Ashley, VIP Concierge

Design the life you want.

Make your long-term health a habit, become the best version of yourself, and thrive in every area of life.

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© AGJR16, Inc. d/b/a OWN IT COACHING, 2023 | All Rights Reserved
* Terms and Conditions Apply; Talk to a Wellbeing Consultant for details.

Justin Roethlingshoefer

Founder

From a young age Justin Roethlingshoefer has always been self-motivated to improve, developing the discipline and work ethic necessary to excel. At 13 years old his father said “son, talent will get you noticed but consistency will get you paid” and that set up his quest of founding Own It.

Over the last 20+ years Justin has worked with Stanley Cup Champions, NHL MVPs, Super Bowl Champions, Olympians, 8, 9, and 10 figure entrepreneurs and fortune 500 companies. After completing his MS in Sport Performance and Human Biology, Justin sought out post graduate work in functional medicine. He has worked as a Performance Director in the NHL & NCAA, and founded a private camp for professional hockey players focusing on healing them from the inside out. He is an Amazon best selling author for his books: Intent, Blueprint, and the Own It Manual. They focused on peak performance, human optimization, and applying data and testing to create personalized blueprints.

Justin’s knack for making the complex simple is among the best in the performance industry. Nobody takes the latest research on nutrition, training, and recovery, and packages it into digestible, systematic and applicable steps, particular within the Outer Energy team with Own It Coaching.

Alyse Gaulin

CEO

As CEO of Own It Coaching, Alyse Gaulin comes with a wealth of experience after helping grow multi-billion dollar corporations in the retail industry, and most recently as an executive at Christian Louboutin. In her role there, she built teams that consistently over-performed & contributed to significant growth.
 
After working her way up the corporate structure, she knew in her heart that she was an entrepreneur with a passion to change peoples’ lives. She went back to school and invested heavily into her own development and education to become an iPEC and ELI-MP certified coach, with thousands of hours of formal training. It led her to co-founding Own It and driving the development of the Inner Energy team. She is also certified through the International Coaching Federation (ICF).
 
She has worked with 8, 9, and 10 figure entrepreneurs and has a God-given gift in helping people realize their potential. She possesses a calm leadership style that soothes everybody in the room. Her authenticity is infectious and she epitomizes the importance of building quality relationships with everybody she works with and is an integral part of building the Own It Coaching team.

Khoi McCue

CFO & COO

Khoi is the CFO and COO at Own It Coaching. He brings over 12 years of experience in financial planning and analysis as well as over 20 years of business operations expertise.

Most recently, Khoi led the planning division at Christian Louboutin where he took initiative to overhaul and modernize the company’s planning processes. With resounding success, he continued to increase efficiencies to better forecast sales projections and implement a robust replenishment system. These programs were rolled out worldwide and allowed boutiques to grow beyond their historical sales limits. Through research and intuition, Khoi created and led the Business Development Committee, which resulted in increasing the boutique foot print by 20% across the USA.  From his time at Saks Fifth Ave, Khoi has experience piloting store planning programs and has taken bottom performing stores and moved them to the top 3 spots within their specialty departments. 

After a long and exceptional career in luxury retail, Khoi left the industry to join his former colleague Alyse and her husband Justin at Own It Coaching.  His passion for increasing efficiency and time for productive strategies will enable Own It to build out and refine all of their business processes.

Amanda Stathos

Health Coach

Amanda is a Registered Dietitian and has a Masters in Nutrition and Dietetics. She has worked professionally and excelled in many areas of health and wellness, including working as a Personal Trainer/Certified Strength and Conditioning Specialist, Athletics Coach, and Nutrition Educator. Amanda’s drive to understand the “why” behind nutrition and health is driven from her experience as a published researcher and overall desire to continue learning. Amanda also has an extensive athletic history, including competing as a Division 1 collegiate swimmer, competing as an ultramarathon runner, and being an avid hiker. Combined, Amanda’s experiences have helped guide her towards taking a client centered, holistic approach at coaching and educating, as she believes that every individual requires their own unique plan to effectively nourish the body and achieve maximum success.

Emily Mitchell

Health Coach

Emily is a Licensed Registered Dietitian Nutritionist (RDN), Board Certified Specialist in Sports Dietetics (CSSD) through the Academy of Nutrition and Dietetics and a Certified Diabetes Care and Education Specialist (CDCES)

Emily has an extensive background in Sports Nutrition with previous positions as the Sports Performance Dietitian for the LA Galaxy as well as Director of Sports Nutrition for UCLA Athletics where she led the nutritional needs of 650 student athletes including four NCAA National Championship Teams. She’s also consulted with Gatorade Sports Science Institute working with the NBA G League’s Clippers and Lakers teams. She is currently consulting with Loyola Marymount Athletics.

On all levels from college to Olympic and professional athletes, Emily has worked directly with head strength/conditioning coaches, physical therapists, senior athletic trainers and medical care teams to both assist and lead performance, injury prevention, hydration, body composition and nutrition education.

Emily truly has a passion for helping individuals fuel for life. She holds a Bachelors of Science in Dietetics and a Masters Degree In Exercise Science with an emphasis in Sports Psychology. Additionally, she has over 400 hours of yoga training.

Amber Worthen

Health Coach

Amber is a Registered and Licensed Dietitian, with an extensive background in both functional and athletic nutrition. She has worked in a variety of settings including corporate wellness, private practice, and fitness. In addition to working with clients on their overall health and wellness, Amber instructs fitness classes at studios local to her area and is a certified CPT. 


Amber’s experience has allowed her to develop a coaching style that empowers clients to gain realistic habits which fit their lifestyle for seamless progress, while emphasizing consistent accountability for real results.

Dayna McCutchin

Health Coach

Dayna McCutchin is a Private Client Outer Energy and Athletics Coach. She has a B.S. in Nutritional Sciences and Dietetics and a Master’s Degree in Nutritional Sciences. She is a registered, licensed dietitian with over 11 years experience working with high school, collegiate and professional athletes. She was most recently the Director of Sports Nutrition within the Big 12 Conference where she grew a Sports Nutrition program from the ground up and integrated it within the Sports Performance model. Dayna has assisted with research in the areas of body positivity among female collegiate athletes and the correlation between the prevalence of eating disorders and their association with athletes who have suffered from concussions within a power five university. She has served in many leadership and development roles within professional organizations including presenting over various topics related to performance nutrition.

As a former collegiate cheerleader, Dayna has always enjoyed supporting athletes while understanding the important role nutrition and overall wellness plays in optimal performance. She has a servant heart and a passion for building relationships with her clients. She enjoys helping others reach their maximal potential through fueling their “why” and recognizing how to connect the dots between goal setting and formulating a sustainable way to achieve them. She is extremely competitive and loves to incorporate that motivation and energy into supporting her clients. When she’s not coaching, she loves being outdoors, especially fishing, tennis and golf and spending time with her husband and two children. 

Andrew Winquist

Health Coach

Andrew Winquist is a Registered Dietitian with a Masters Degree in Nutrition. His journey to helping clients rediscover their health and unlock their potential began over 25 years ago following a life changing diagnosis as a child. In this time, he has worked with children to adults and athletes to cancer patients. In his 1-on-1 coaching he focuses on finding the balance between optimal performance and health by taking an individualized approach and utilizing evidenced-based practice and empathetic counseling.  
 

Andrew’s passion for health and wellness runs deep, when he’s not working, he’s finding his own balance between spending time with wife and young daughter, training for his next triathlon, surfing, cooking, and keeping up to date with the latest research.

Shauna Hall

Health Coach

Shauna Hull has her B.S. in Biology and a Masters in Education. She is a certified Pilates instructor and certified in Functional Anatomy and Movement for Injuries. As an educator in the NYC school system for over 11 years, she fostered a true understanding of health and wellness.

Her curiosity, depth of knowledge, and interest in wellness encouraged her to shift her career to  coaching individuals to optimize their living. She has over 12 years of experience of working with clients to help find the best version of themselves. Her approach as a coach is centered on the belief that through an integrated practice taught with encouragement, compassion and from a sense of purpose, individuals can change their behavior to live better and with more energy.  Shauna works with clients to identify barriers along their journey as well as define individual health and lifestyle goals, whether it be to get in shape for specific events, regain movement and strength, or feel their best in day to day life. When working with Shauna, you will find her ability to engage and inspire as an invitation to support behavior change and improve clients’ lives. 

Karl MacPhee

Health Coach

Karl is a radiology nurse and certified health and wellness coach (CPCC, PN2, ICF) with over 20 years of experience in the coaching arena. Throughout his career, Karl worked extensively with athletes and the general population, helping them achieve their health and wellness goals. 

His passion for habit-based health and wellness coaching stems from his belief that sustainable, long-term health improvements are rooted in the development of positive daily habits. Karl’s comprehensive approach combines his medical knowledge, coaching expertise, and a deep understanding of human behavior.

He emphasizes the importance of small, consistent changes that fit seamlessly into his clients’ lifestyles, ensuring they can maintain their progress and enjoy lasting results. Whether working with professional athletes, weekend warriors, or individuals seeking to improve their overall well-being, Karl’s personalized coaching style empowers his clients to take control of their health and achieve their full potential.

Chris Villar

Mindset Performance Coach

Chris has over 25-years of business and entrepreneurial experience. He has coached & mentored over 1,000 individuals while growing his first startup into a $125-million business. Chris began his career at Goldman Sachs as an investment banker and investor, where he led ~$400-million of debt & equity investments in consumer & technology companies. In 2007, he founded a home security & smart home technology business that became the 5th largest company in an industry with more than 12,000 competitors across the United States. He has deep leadership experience in marketing, sales, customer experience, and product and achieved industry-leading metrics in growth, retention, and customer lifetime value. Chris sold his business to a private equity firm in 2020 and has since dedicated his vocational time to coaching and building his next company. He is passionate about the power of human potential and helping clients achieve their dreams by shifting mindset and overcoming the inner obstacles that stand in the way. Chris’s mission-driven approach focuses on helping leaders from all walks of life increase awareness & consciousness in order to maximize their impact in the world.

Chris graduated from Philips Exeter Academy and has a bachelors degree in business administration from Georgetown University with a double major in finance & accounting. He was recognized as a Top 20 Small & Medium Business CEO by Glassdoor and was a finalist for the EY Entrepreneur of the Year award. Chris and his husband split their time between their home in Washington DC and their 250-year old historic farm in southern Virginia. Outside of work, Chris has been an avid mountain climber, world traveler, and outdoor enthusiast.

Chris is a Certified Professional Coach and a Core Energy Leadership Master Practitioner.

Palveshey Tariq

Mindset Performance Coach

Quantum physicist turned consciousness coach, Palveshey helps the greatest leaders from all walks of life, cultivate joy and fulfillment from within while balancing their external worlds by helping them rewrite their stories. Palveshey Tariq recently transitioned her career path to energy coaching. Most recently Palveshey taught mindfulness to preschoolers in South End, Boston until she decided to shift her focus to adults. Previously, Palveshey served as an AI Researcher at the Massachusetts Institute of Technology. Prior to this she served as a lecturer at the University of Florida’s World Bank Program and an adjunct lecturer at Harvard University. Palveshey has an exemplary academic background ranging from graduate studies in finance from Harvard to post graduate studies in Quantum Physics. She has taught subjects from blockchain technology to block universe theory. After an extraordinary journey of her own, Palveshey has now geared her mission towards helping to spread consciousness and self-awareness.

While Palveshey has received many accolades, and built a heroic resume, ultimately the biggest challenge she has faced in her adult life is realizing just a couple of years ago that she was nonetheless depressed, addicted to drugs, and unable to face severe trauma from her past. Now, Palveshey is on a mission to help others do what she has done:  Take their current pain, suffering, and limitation, and convert it into positive energy.  She believes that the most advanced technology in the world is the human body, and if it can be truly harnessed, a person can do anything that they set their sights on.

PV is a Certified Professional Coach and a Core Energy Leadership Master Practitioner.

Jane

Mindset Performance Coach

A triple certified Executive & Health Coach, Jane is passionate about helping people become the ultimate version of themselves. She began her career as a BBC Television News journalist, but was fast tracked into an Executive Management role. In 2006 she trained as an Executive Coach earning certification from both the European Mentoring and Coaching Council (EMCC) and the International Coach Federation (ICF).
In 2014 she moved to the Middle East to work for the energy giant Saudi Aramco, as Head of their Executive Talent Management team. She was the first woman to ever be appointed to the role. There she quickly built trusting partnerships with the CEO & his Executive team and successfully supported them through radical & accelerated change, including the world’s biggest IPO in 2019.

Jane is a highly insightful transformation coach, coaching for action, learning and behavior shifts and brings high energy, analysis and wit to her work with her clients. She has invested heavily in her coaching development, most recently going back to school to qualify as a Functional Medicine Health Coach (FMCHC) and undertaking iPEC certification.

Justin Noppe

Mindset Performance Coach

Justin is a Certified Professional Coach through the Institute for Professional Excellence in Coaching. He is also an Associate Certified Coach with the International Coaching Federation. He is an Energetic Leadership Index Master Practitioner, and holds a COR.E Dynamics Specialization in Leadership.. After 15 years in language education and a Masters degree in Applied Linguistics and Language Education, Justin has seen a lot of what works and what doesn’t. When people don’t test themselves, they fool themselves. How ego gets in the way. How poor sleep could leave your brain trying to fight with one hand tied behind its back.Justin has a vast amount of experience working with clients such as CEO’s of public companies, to organizations serving plant medicine retreats, Justin’s expertise lies in helping leaders become more stress-adapted by exercising and habitualizing specific mental and emotional muscles. Supporting his clients to have all the strategies and training to truly harmonize with life in a holistic manner.

Justin has been obsessed with what actually moves the needle on performance and how to help people get the results they are striving for.

Dr. Sophie Lorn-Clifford

Medical Advisor

Dr. Sophie Lorn-Clifford is a Naturopathic & Functional Medicine Doctor with a passion for helping people achieve their best life possible, and that starts with great health in mind, body, and spirit. She believes that every person deserves the opportunity to achieve the lifestyle of their dreams to allow them to do what they love with more freedom, joy, and ease.

Her passion for integrative wellness has taken her all over the world to live with and study the longevity habits of Buddhist monks in Japan, medicinal botanical plants of Italy, and the healing hot spring waters of Germany. After completing her doctorate at Bastyr University, she completed a residency at True North Health Center and is certified in medically supervised water fasting. Overall, Dr. Sophie is devoted to helping her patients piece together symptoms and patterns of imbalance to guide them towards their own individual path of boundless transformation and limitless potential. Every person has a unique story and she is excited to hear yours!

Eve Persak

Medical Advisor

Eve Persak is a Licensed and Registered Dietitian and board Certified Specialist in Sports Dietetics (CSSD) through the Academy of Nutrition and Dietetics (AND) as well as a Certified Nutrition Support Clinician (CNSC) through the American Society of Parenteral and Enteral Nutrition (ASPEN), a distinction held by only 5000 medical professionals worldwide.

Eve’s expertise is founded upon pedigree undergraduate and graduate scholarship and 15 years of international career experience in the field of nutrition. In her corporate consultancy, Eve advises well-known, global brands such as Google, Pepsico, Marriott, Barclays Bank, and Singapore Airlines with wellness education and product, service, and program development. Her advice, writing, interviews, and initiatives have been featured in renowned publications such as The New York Times, Michelin Guide, Forbes, Travel & Leisure, Shape, Women’s Health, Harper’s Bazaar, and Vogue.

Christie Roethlingshoefer

Director of Coaching

Christie brings to the Own It coaching team a background in education, coaching, and personal training; with bachelor’s degrees in Education, Kinesiology, and personal training specialist certificate. Her experiences in traditional educational settings, sports gyms and online have shaped her holistic (mind, body, soul) approach to wellness, which continues to be a cornerstone in her instruction.

Her passion for mentoring coaches and clients alike has developed over the past 15 years, and her goal is to see growth in confidence, competence and personalization. Christie has a vast amount of experience working with all ages, early childhood and youth through all stages of adulthood. Her coaching is specialized to adapt with specific age ranges, while increasing engagement and tapping into an individuals’ highest potential. She truly believes if you are doing something which makes your heart sing, moves your body and connects you to your community, that is where the magic happens. Her purpose is to guide each individual to meet themselves where they are at, while encouraging reflection to take action to achieve their loftiest goals.

Josue

Client Success Manager

Josue holds a bachelor’s degrees in Clinical Psychology and Languages. For the past 5+ years, he has lent his skills and knowledge assisting and contributing to a diverse range of businesses and startups. His diverse experience has allowed him to develop a unique set of skills and cultivate the ability to find quick and ingenious ways to overcome difficulties and effectively manage projects. He holds a deep passion for self-development and self-optimization, he firmly believes individuals can achieve their desires if their energy is in the right place.

He works closely with the OWN IT team and coaches, guiding and accompanying clients through each of their individual journeys as they start to adapt to the Own It Lifestyle. He’s also responsible for many behind-the-scenes work and projects (and is truly the backbone of the company!)