The OWN IT Show explores the science and strategy of living in alignment with how you’re designed. Hosted by Justin Roethlingshoefer— human performance expert, longevity practitioner, and founder of OWN IT Coaching — the show blends data, truth, and practical application to help you optimize your health, energy, and performance.
Each episode breaks down the metrics that matter, the habits that create lasting change, and the principles that help you live with clarity, resilience, and purpose.
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Justin Roethlingshoefer
Justin Roethlingshoefer is the Founder of OWN IT and a leader in applied performance science, functional health, and human optimization. From age 13, he lived by the principle his father taught him — “Talent will get you noticed, but consistency will get you paid” — a philosophy that still drives the OWN IT methodology today.
For over 20 years, Justin has coached Stanley Cup Champions, NHL MVPs, Super Bowl Champions, Olympic medalists, Fortune 500 teams, and 8–10 figure founders. With a master’s degree in Sport Performance and Human Biology and postgraduate work in functional medicine, he has built a career at the intersection of proactive medicine, high-performance coaching, and whole-person health.
Before founding OWN IT, Justin served as a Performance Director in the NHL and NCAA and built a private training camp for professional hockey players, where he developed the inside-out transformation model that now guides high performers around the world.
An Amazon bestselling author of Intent, Blueprint, and The OWN IT Manual, Justin is known for translating complex science into simple, actionable systems. He also speaks on hundreds of stages each year, teaching leaders how to reclaim their energy, resilience, and longevity through the OWN IT Method.
Justin lives the OWN IT lifestyle daily — modeling the clarity, discipline, and alignment he helps others build. He is also the host of The OWN IT Show, where he interviews world-class performers and shares the frameworks behind sustainable elite health.
The Power of Ownership
Redeem Your Health. Live Life by Design. Break the Myth of “Normal.”
In this groundbreaking book, Justin Roethlingshoefer shows you how to reclaim your energy, rebuild your body, and take ownership of your health through a personalized, science-backed approach. Drawing from decades of work with elite athletes and high performers, Justin reveals a simple framework to help you understand your body, manage stress, and design habits that actually fit your biology and your life.
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High achievers don’t fail in their health from lack of discipline—they fail because they’ve never had a personalized system built for their biology.
OWN IT rebuilds your health through deep testing, elite coaching, and custom protocols—powered by proactive, preventative, and performance-driven medicine.
Podcast & Speaking Inquiries
If you want to elevate your event or podcast from informative to truly life-changing, you’ve found your speaker.
Justin Roethlingshoefer blends elite-level performance science with practical, actionable frameworks that help audiences break limits, own their health, and rethink what’s possible.
Join the community of thousands of high-performers and business owners who transformed their health and accelerated their success with OWN IT.












What’s your Biological Age?
In just 3 minutes, uncover your biological age and the hidden stress, sleep, recovery, and energy patterns that are aging you faster — and learn what you can do to reverse them.