Discover what your body actually needs.
Go beyond standard labs to uncover the root causes of low energy, poor recovery, and stalled performance — and the specific unlocks your body needs to thrive.
+1,000
Clients’ Health Transformed
+86%
Metabolic & Hormonal Health
+78%
Cardiovascular Fitness
+74%
Longevity Markers
What Cellular Testing Unlocks
Nutrition
Stop guessing what your body needs.
See which nutrients you’re actually deficient in — and which “healthy habits” aren’t working for you.
Sleep
Wake up restored, not just rested.
Uncover cellular imbalances that disrupt deep recovery, nervous system regulation, and mental clarity.
Energy
Sustain high output without burnout.
Identify the nutrient gaps and recovery limits holding back daily energy, training capacity, and performance.
Longevity
Build resilience that lasts.
Understand how stress is impacting your system — and what your body needs to adapt and perform under pressure.
“I had no energy. I couldn’t show up for anyone — not even myself. Doctors kept telling me I was ‘fine,’ but I knew something wasn’t right. OWN IT connected the dots — stress, sleep, hormones, burnout — and helped me rebuild my energy, my confidence, and my health.”
Alisa McGlothin
Business Owner & Entrepreneur
What’s Included
Everything you need to uncover what’s happening inside your body — and exactly what to do next.
- Advanced cellular testing to identify current and borderline nutrient deficiencies
- In-home phlebotomy — samples collected at your home or office
- 1-on-1 results debrief with an OWN IT Health Coach
- Medical advisor oversight for testing interpretation and nutrition recommendations
Bonuses
- Discounted wearable membership (WHOOP or Oura) to track HRV, sleep, recovery, and stress
- First chapter of The Power of Ownership by Justin Roethlingshoefer — your introduction to the OWN IT method
As seen in
“I feel in control of my health and fitness and I have the tools to maintain and improve. I am easily in the best shape of my life.”
“The personalized supplements based on exactly what your body needs is a game changer; plus it’s all 1 pill. I have never experienced a program like this and will continue to work with them in order to achieve my goals.”
“The curiosity of the data that Own It supplies helped me identify and improve a cardiac functionality that might have gone on undetected for months and resulted in a negative outcome.”
“Watching my HRV increase month after month after being so intentional is amazing. I’ve already referred OWN IT to everyone I know!”
“My biggest accomplishment is that fact that I have stayed consistent with many factors and feel much stronger, more energetic, and more able to manage my own health.”
“I am now the CEO of my own health and I feel empowered to make decisions that are best for my body.”
How It Works
Intake Form
Complete a short intake so we understand your health history, lifestyle, goals, and performance demands. This allows our team to personalize your experience.
In-Home Blood Draw
Once your test is ordered, we coordinate an in-home or office blood draw with a licensed phlebotomist and walk you through simple steps to ensure accurate results—no clinics, no guesswork.
Results Review
Meet 1:1 with an OWN IT Health Coach, supported by our Medical Advisory team, to review your results and identify what’s impacting your health and performance. You’ll leave with clear insights and a personalized plan for next steps.
The Foundations That Support How Your Body Functions
The Cellular Micronutrient Assay (CMA) evaluates how effectively your cells are utilizing essential nutrients that support energy production, recovery, immune function, and overall resilience.
Unlike standard blood tests that measure nutrients circulating in the bloodstream, this assessment looks at functional nutrient availability at the cellular level — where performance actually happens.
Cellular Micronutrients
Vitamins and minerals that support cellular energy production, immune signaling, and metabolic function.
- Vitamins A, C, D, B-complex, K
- Minerals and trace elements such as magnesium, zinc, iron, and selenium
Amino Acids
Key building blocks involved in tissue repair, neurotransmitter production, and metabolic balance.
- Essential and non-essential amino acids, including arginine, lysine, methionine, and taurine
Cellular Energy & Metabolic Cofactors
Nutrients that support mitochondrial function, antioxidant defense, and efficient energy production.
- CoQ10, carnitine, choline
- Glutathione, inositol, alpha-lipoic acid
- Omega-3 fatty acids (EPA/DHA)
