Let’s build a stronger, healthier, more successful you.
+1,000
Clients’ Health Transformed
+86%
Metabolic & Hormonal Health
+78%
Cardiovascular Fitness
+74%
Longevity Markers
Your body isn’t broken,
it’s waiting to thrive.
Losing Edge
Exhausted
Burnout
Disconnected
Stuck
Fatigue
Dismissed
In A Fog
Broken
Weight Gain
Weakness
Exhausted
Losing Edge
Exhausted
Burnout
Disconnected
Stuck
Fatigue
Dismissed
In A Fog
Broken
Weight Gain
Weakness
Exhausted
Vitality
Stamina
Focus Longevity
Energy
High Performance
Mental Clarity
Muscular Strength
Reduced Pain
Elevated HRV
Deep Sleep
Metabolic Strength
Resilience
Reduced Inflammation
Strong Recovery
Improved Biomarkers
Vitality
Stamina
Focus Longevity
Energy
High Performance
Mental Clarity
Muscular Strength
Reduced Pain
Elevated HRV
Deep Sleep
Metabolic Strength
Resilience
Reduced Inflammation
Strong Recovery
Improved Biomarkers
Designed to rebuild your health
from the inside out.
Thrive is the complete health transformation program for high performers — built to
restore your body to the strong, energized, resilient state it was designed for.
Elite Coaching & Guidance
OWN IT Health System
Personalized nutrition, fitness, recovery, and sleep protocols.
World-Class Coaching
1:1 guidance from experts who specialize in high-performance health, functional nutrition, and human optimization.
Daily Support & Accountability
Direct, ongoing access to your coaching team for real-time feedback, alignment, and modifications.
Mindset & Stress Plan
Tools to rewire stress patterns, strengthen resilience, and elevate mental performance.
Testing & Targeted Supplementation
Cellular Health Testing
(2x) Revealing deficiencies, inflammation, metabolic function, and repair capacity.
Genetic Lifestyle Testing
Insights into your nutrition, fitness, recovery, and stress tendencies.
Medical Advisor Support
Oversight and interpretation for testing, supplementation, and clinical alignment.
Custom Supplementation
Personalized formulas built from your labs, designed to support cellular repair, hormones, metabolism, and long-term vitality.
In-Person Experience
Physical Training and Guided Breathwork
Led by Justin Roethlingshoefer.
Group Sessions and 1:1 Coaching
Breakthroughs, and plan refinement through high-impact sessions with Justin and your coaches.
Recovery
Sauna, cold plunge, red light therapy, PEMF, and other modalities.
Community
Grow and connect with a group of top performers and leaders committed to the same mission.
Advanced Testing
VO₂ Max Testing
Precision cardiovascular and endurance insights.
DEXA Scan
Lean mass, body composition, and bone density analysis.
Metabolic Testing
Understand how your body burns fuel and adapts under stress.
Adrenal Stress Test
Cortisol patterns and stress-load insights.
IV Therapy
Cellular repair, immune optimization, and accelerated healing support.
Data
Biometric Wearable
Continuous tracking of HRV, sleep, recovery, and more.
Advanced Data Integration
Daily interpretation to guide adjustments and optimize progress.
What it’s like to go through OWN IT Thrive
Watch PrinceEA’s journey to total health transformation.
Here’s How Thrive Works
White Glove Onboarding
Our VIP Concierge Team arranges your in-home testing, sends your onboarding kit, and schedules your first coaching calls.
Comprehensive Health Deep Dive
Meet with your coach for an in-depth assessment of your lifestyle, goals, and performance demands—creating a clear blueprint for your health strategy. You’ll also have access to our on-staff doctor and optional mindset coaching.
Receive your personalized health system
Get a detailed, data-backed blueprint for nutrition, fitness, sleep, recovery, and lifestyle—customized for your biology, life, and goals.
Start Your Custom Protocols
Begin your tailored fitness, sleep, nutrition, and recovery routines—plus targeted supplementation to correct deficiencies and support deep repair.
Track Daily Progress
Your coach monitors your biometrics, habits, sleep, stress, and recovery to support alignment and consistency every day.
Adjust & Optimize Weekly
With real-time course corrections and ongoing coaching, your plan evolves as your body improves—keeping you on track for measurable results.
Re-Test & Recalibrate
Mid-program bloodwork reveals improvements and remaining gaps, allowing us to refine your blueprint for accelerated progress.
Live Immersion Day In Miami
Fast-track your transformation with a full day of strategy sessions, 1:1 coaching, recovery work, and advanced testing with Justin and your team at the OWN IT Health Haven.
Enter Your Upgraded Baseline
Finish the program with an optimized body, improved biomarkers, elevated energy, and a long-term roadmap to sustain peak performance.
Get your custom health plan
In this free 45-minute call, our team will assess your health patterns, stress response, and goals, and build your customized health plan so you can take the first step toward real, measurable change.
100% Guaranteed Results
This program isn’t for everyone — and that’s intentional. We work with leaders and high achievers who are fully committed to transforming their health.
If you follow the OWN IT program and don’t achieve measurable results, we’ll extend your coaching at no additional cost.
Commit fully. We’ll stand behind the outcome.
“I feel in control of my health and fitness and I have the tools to maintain and improve. I am easily in the best shape of my life.”
“The personalized supplements based on exactly what your body needs is a game changer; plus it’s all 1 pill. I have never experienced a program like this and will continue to work with them in order to achieve my goals.”
“The curiosity of the data that Own It supplies helped me identify and improve a cardiac functionality that might have gone on undetected for months and resulted in a negative outcome.”
“Watching my HRV increase month after month after being so intentional is amazing. I’ve already referred OWN IT to everyone I know!”
“My biggest accomplishment is that fact that I have stayed consistent with many factors and feel much stronger, more energetic, and more able to manage my own health.”
“I am now the CEO of my own health and I feel empowered to make decisions that are best for my body.”
“The individualized approach has transformed my fitness, energy, and mindset, making a profound impact on my life. The progress I’ve made and the momentum we’ve built together leave me excited for what’s ahead.”
“I don’t know why I waited so long to fully understand HEALTH.Working with OWN IT is truly the best decision of my life.”
“The OWN IT program helped me to retake ownership of my health and created accountability which ended up resulting in significant weight loss, my cholesterol dropping to a very healthy level, and my overall energy improving.”
“OWN IT changed my life. I thought my health was in a good place but they helped me uncover some major gaps that we’ve since closed.”
“The OWN IT holistic system combined with the comprehensive testing allowed me to truly understand my body. It is a personalized, streamlined, high touch experience that has changed my life!”
Join the community of thousands of high-performers and business owners who transformed their health and accelerated their success with OWN IT.
FAQs
How do I know what program is best suited for me?
Who do I contact for concerns or questions regarding payment, testing, and supplements?
What credentials do coaches have?
Our Health Coaches are highly qualified, ranging from Registered Dietitians, Certified Personal Trainers and Functional Medicine Certified professionals. They bring a wealth of experience, from coaching professional athletes to individuals.
Our Mindset Performance Coaches are experts in Cognitive Behavioral Coaching, certified by iPEC and the ICF. With extensive experience in leadership and mentorship of executives and entrepreneurs, they ensure top-notch guidance.
What’s included in my welcome kit?
Are OWN IT products and services covered by Insurance?
Where do I get my Oura Ring or WHOOP Band?
How do I update my payment method?
How do I cancel my subscription?
Please refer to the OWN IT Terms and Conditions. By the use of our products and services and/ or purchase of any products and services you agree to our Terms and Conditions.
How do I perform the tests and submit samples?
How do I request a phlebotomist?
To request an appointment with our partner mobile phlebotomy service, fill out the form here. You will need to ensure your kit is delivered by the requested date and select the tests included in your program. Include your active phone number and a technician will connect with you to confirm your appointment.
If our partner does not cover your area, please contact concierge@ownitcoaching.com and we will look for an alternative location near you.
How long before results are received?
Once all testing results are received, your Medical Advisor and your Health Coach will review your results. During the testing debrief call, your Health Coach will review your testing results and personalized recommendations in detail.
- Cellular Nutrition Assay (Cell Science CNA): 10 to 14 days from the date of collection.
- Adrenal Stress Profiles (ZRT Labs): 10 to 14 days from the date of collection.
- Preventative Health Panel (Access Medical Labs) : 3 to 5 days from the date of collection.
- Genetic Lifestyle Test (Nutrigenomix): 18-21 days from the date of collection.
- GI Health Panels (Genova): 8-21 days from the date of collection.
- Hormone Panels (DUTCH): 18 to 21 days from the date of collection.