You've built an exceptional life. Build the health to match it.
+1,000
Client’s Health Transformed
From Fortune 500 executives and 8-figure founders to elite athletes and driven professionals who reclaimed the health they always knew was possible.
+86%
Metabolic & Hormonal Health
Measured in HRV, cortisol, and cellular energy. The 2pm crash gone. The weight that wouldn’t move, finally moving. Not from willpower but from finally fixing exactly what was wrong.
+78%
Cardiovascular Fitness
Measured in VO2 max, resting heart rate, and recovery speed. Not just a stronger heart. More left in the tank for yourself and everyone counting on you at the end of the day.
+74%
Longevity Markers
Measured in sleep quality, HRV trends, and cellular repair markers. Your biological age, reversing. Most clients didn’t realize how fast they were aging until they stopped.
+1,000
Clients’ Health Transformed
+86%
Metabolic & Hormonal Health
+78%
Cardiovascular Fitness
+74%
Longevity Markers
Your body isn’t broken,
it’s waiting to thrive.
Losing Edge
Exhausted
Burnout
Disconnected
Stuck
Fatigue
Dismissed
In A Fog
Broken
Weight Gain
Weakness
Exhausted
Losing Edge
Exhausted
Burnout
Disconnected
Stuck
Fatigue
Dismissed
In A Fog
Broken
Weight Gain
Weakness
Exhausted
Vitality
Stamina
Focus Longevity
Energy
High Performance
Mental Clarity
Muscular Strength
Reduced Pain
Elevated HRV
Deep Sleep
Metabolic Strength
Resilience
Reduced Inflammation
Strong Recovery
Improved Biomarkers
Vitality
Stamina
Focus Longevity
Energy
High Performance
Mental Clarity
Muscular Strength
Reduced Pain
Elevated HRV
Deep Sleep
Metabolic Strength
Resilience
Reduced Inflammation
Strong Recovery
Improved Biomarkers
A system built for you.
Results that last.
Get Clarity
Day 1 - Week 2
We start with a comprehensive look at who you are biologically and behaviorally. In-home testing, deep-dive coaching sessions, and expert analysis give you a complete picture of your health — and a data-backed blueprint built around your life and goals.
Build Your System
Week 3 - Week 4
Optimize & Accelerate
Month 2 - Month 4
Enter Your New Baseline
Month 5 - Month 6
Arrive Transformed
Months 7 - 12
Built for your biology.
Designed around your life.
Generic health programs are built for the average person. You are not average. OWN IT is built around your data, your biology, and the demands of a life spent performing at the highest level.
THE THRIVE SUITE
Three tiers. One system. The most comprehensive health transformation program in the industry, combining clinic-level diagnostics with a deeply personal coaching relationship that rebuilds how you live, not just how you test.
THRIVE
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The complete OWN IT health transformation system. Everything you need to rebuild your health, restore your edge, and show up fully in every area of your life.
- Genetic Lifestyle Test
- Functional Health Panels
- In-Home Phlebotomist Visits
- Personalized Health System
- OI Supplements
- 24/7 Coach Access
- Monthly Coach Sessions
- Mindset Coach Sessions
- Weekly Power Hour
- Quarterly Optimization Day in Miami
- DEXA Scans & VO2 Max Testing
THRIVE ELITE
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Everything in Thrive, plus quarterly diagnostics and custom supplementation based on your lab data. For those who want to go deeper and leave nothing to chance.
Everything in Thrive, plus:
- Cellular Micronutrient Assay
- Redox / Antioxidant Assay
- Functional Health Panel
- Supplement Formulation and Lab Review by Medical Advisor
- Personalized Supplements
THRIVE ULTIMATE
CUSTOM PRICING
Every diagnostic tool, every expert resource, and a team dedicated to building a plan you can execute. For those who refuse to leave anything on the table.
Everything in Thrive Elite, plus:
- Additional Mindset Coach Sessions
- Whole Body MRI at Optimization Day
- CT Heart Scan at Optimization Day
- In-Person Radiologist Consultation
- Additional Clinical Protocols & Advanced Diagnostics
ADDITIONAL PROGRAMS
Not every path to OWN IT looks the same. These programs are designed for those who want to start by understanding their biology, and build from there.
CELLULAR RESTORATION
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Ongoing cellular health monitoring and custom supplementation built from your lab data. A full year of precision support so nothing your body needs is left to chance.
- Onboarding Session
- Genetic Lifestyle Test
- Cellular Micronutrient Assay
- In-Home Phlebotomist Visits
- Supplement Formulation and Lab Review by Medical Advisor
- Personalized Supplements
- Debrief Sessions
EXECUTIVE HEALTH AUDIT
$3,000
The most comprehensive diagnostic experience available. Unlike other assessments, you leave with a personalized blueprint for exactly what to do next.
- Onboarding Session
- In-Home Phlebotomist Visit
- Genetic Lifestyle Test
- Cellular Micronutrient Assay
- Redox / Antioxidant Assay
- Functional Health Panel
- Debrief + Personalized Blueprint
What it’s like to go through OWN IT Thrive
Watch PrinceEA’s journey to total health transformation.
A system built for you. Results that last.
White Glove Onboarding
Our VIP Concierge Team arranges your in-home testing, sends your onboarding kit, and schedules your first coaching calls.
Comprehensive Health Deep Dive
Meet with your coach for an in-depth assessment of your lifestyle, goals, and performance demands—creating a clear blueprint for your health strategy. You’ll also have access to our on-staff doctor and optional mindset coaching.
Receive your personalized health system
Get a detailed, data-backed blueprint for nutrition, fitness, sleep, recovery, and lifestyle—customized for your biology, life, and goals.
Start Your Custom Protocols
Begin your tailored fitness, sleep, nutrition, and recovery routines—plus targeted supplementation to correct deficiencies and support deep repair.
Track Daily Progress
Your coach monitors your biometrics, habits, sleep, stress, and recovery to support alignment and consistency every day.
Adjust & Optimize Weekly
With real-time course corrections and ongoing coaching, your plan evolves as your body improves—keeping you on track for measurable results.
Re-Test & Recalibrate
Mid-program bloodwork reveals improvements and remaining gaps, allowing us to refine your blueprint for accelerated progress.
Live Immersion Day In Miami
Fast-track your transformation with a full day of strategy sessions, 1:1 coaching, recovery work, and advanced testing with Justin and your team at the OWN IT Health Haven.
Enter Your Upgraded Baseline
Finish the program with an optimized body, improved biomarkers, elevated energy, and a long-term roadmap to sustain peak performance.
The next step is simple
Talk to our team.
In this free call, our team we’ll walk you through the programs, answer your questions, and help you find the right fit.
100% Guaranteed Results
This program isn’t for everyone, and that’s intentional. We work with leaders and high performers who are fully committed to transforming their health.
If you follow the OWN IT program and don’t achieve measurable results, we’ll continue coaching you at no cost until you do.
Commit fully. We’ll stand behind the outcome.
“I feel in control of my health and fitness and I have the tools to maintain and improve. I am easily in the best shape of my life.”
“The personalized supplements based on exactly what your body needs is a game changer; plus it’s all 1 pill. I have never experienced a program like this and will continue to work with them in order to achieve my goals.”
“The curiosity of the data that Own It supplies helped me identify and improve a cardiac functionality that might have gone on undetected for months and resulted in a negative outcome.”
“Watching my HRV increase month after month after being so intentional is amazing. I’ve already referred OWN IT to everyone I know!”
“My biggest accomplishment is that fact that I have stayed consistent with many factors and feel much stronger, more energetic, and more able to manage my own health.”
“I am now the CEO of my own health and I feel empowered to make decisions that are best for my body.”
“The individualized approach has transformed my fitness, energy, and mindset, making a profound impact on my life. The progress I’ve made and the momentum we’ve built together leave me excited for what’s ahead.”
“I don’t know why I waited so long to fully understand HEALTH.Working with OWN IT is truly the best decision of my life.”
“The OWN IT program helped me to retake ownership of my health and created accountability which ended up resulting in significant weight loss, my cholesterol dropping to a very healthy level, and my overall energy improving.”
“OWN IT changed my life. I thought my health was in a good place but they helped me uncover some major gaps that we’ve since closed.”
“The OWN IT holistic system combined with the comprehensive testing allowed me to truly understand my body. It is a personalized, streamlined, high touch experience that has changed my life!”
Join the community of thousands of high-performers and business owners who transformed their health and accelerated their success with OWN IT.
FAQs
How do I know what program is best suited for me?
Who do I contact for concerns or questions regarding payment, testing, and supplements?
What credentials do coaches have?
Our Health Coaches are highly qualified, ranging from Registered Dietitians, Certified Personal Trainers and Functional Medicine Certified professionals. They bring a wealth of experience, from coaching professional athletes to individuals.
Our Mindset Performance Coaches are experts in Cognitive Behavioral Coaching, certified by iPEC and the ICF. With extensive experience in leadership and mentorship of executives and entrepreneurs, they ensure top-notch guidance.
What’s included in my welcome kit?
Are OWN IT products and services covered by Insurance?
Where do I get my Oura Ring or WHOOP Band?
How do I update my payment method?
How do I cancel my subscription?
Please refer to the OWN IT Terms and Conditions. By the use of our products and services and/ or purchase of any products and services you agree to our Terms and Conditions.
How do I perform the tests and submit samples?
How do I request a phlebotomist?
To request an appointment with our partner mobile phlebotomy service, fill out the form here. You will need to ensure your kit is delivered by the requested date and select the tests included in your program. Include your active phone number and a technician will connect with you to confirm your appointment.
If our partner does not cover your area, please contact concierge@ownitcoaching.com and we will look for an alternative location near you.
How long before results are received?
Once all testing results are received, your Medical Advisor and your Health Coach will review your results. During the testing debrief call, your Health Coach will review your testing results and personalized recommendations in detail.
- Cellular Nutrition Assay (Cell Science CNA): 10 to 14 days from the date of collection.
- Adrenal Stress Profiles (ZRT Labs): 10 to 14 days from the date of collection.
- Preventative Health Panel (Access Medical Labs) : 3 to 5 days from the date of collection.
- Genetic Lifestyle Test (Nutrigenomix): 18-21 days from the date of collection.
- GI Health Panels (Genova): 8-21 days from the date of collection.
- Hormone Panels (DUTCH): 18 to 21 days from the date of collection.