Achieve elite physical and mental fitness

Proactive, Preventative, and Performance-Based Medicine

We’re setting a new standard of health excellence. Here’s how it works.

Day One

Bespoke, white-glove service.

As soon as you join one of our programs, our VIP Concierge Team will coordinate your in-home testing, send your onboarding kit, and schedule your first coaching call.

Week One

Comprehensive health deep dive.

You’ll complete your testing (Genetic Lifestyle & Cellular Health), meet your health coach, and setup on demand coaching. This is the start of us getting to know you, working to understand your lifestyle, challenges, and goals.

You’ll also receive access to our on-staff doctor. Based on our learnings, we’ll start to craft your tailor-made program.

Week Two

Meet your mindset performance coach.*

You’ll have your first mindset performance session, where your coach will debrief you on your mental performance assessment and start to help you break through barriers that are holding you back from thriving in all areas of life.

*This is an optional add-on.

Get your baseline OI Health System.

You deserve better than one-size-fits all. Now that we’ve spent some time getting to know you, we’ll give you your first personalized nutrition, fitness, recovery, lifestyle, and sleep plan with actionable goals based on your desired health outcomes.

Week Three

Personalized blueprint debrief.

We’ll upgrade your OI Health System based on all that we learn from your testing results.

We’ll debrief you on those results and the upgrades made to your plan. Then, we’ll provide clear next steps.

Week Four

Start your custom supplements.

You’ll get your personalized supplements that will address any of your existing micronutrient deficiencies, enzymatic alignment, and root cause therapy.

Month Two

Track your progress with analytics, daily.

You’ll record your habits daily and be provided with a health performance review. With insights into recovery, sleep, output, and more, you can take action that drive results.

Month Four

Retest, remeasure, compare & thrive.

We’ll send a retesting kit to determine how your health has transformed. With the results, we’ll refresh your personalized blueprints, protocols, and supplementation plan.

Month Six

Experience what it's like to thrive.

As you wrap up your journey, you’ll remeasure your mindset performance* with a second assessment. Then, we invite you to a specialized offering for you to continue thriving in all areas of life.

*This is an optional add-on.

Still have questions?

How do I know what program is best suited for me?

To know what OWN IT products and services are best suited for you, book a free health consultation with one of our health consultants through ownitcoaching.com/wellness-consultation.

Who do I contact for concerns or questions regarding payment, testing, and supplements?

For any concerns regarding your journey with OWN IT, please contact concierge@ownitcoaching.com. We’re more than happy to assist you!

What credentials do coaches have?

Our Health Coaches are highly qualified, ranging from Registered Dietitians, Certified Personal Trainers and Functional Medicine Certified professionals. They bring a wealth of experience, from coaching professional athletes to individuals.

Our Mindset Performance Coaches are experts in Cognitive Behavioral Coaching, certified by iPEC and the ICF. With extensive experience in leadership and mentorship of executives and entrepreneurs, they ensure top-notch guidance.

What’s included in my welcome kit?

Based upon the OWN IT Program you selected, your welcome kit will include your personalized testing kit and a gift from us! Please refer to this video for the unboxing your welcome kit.

Are OWN IT products and services covered by Insurance?

OWN IT products and services are not covered by insurance. However, your OWN IT purchase might be eligible for HSA/FSA reimbursement. After you complete a health survey, through this link, a licensed provider will use your responses to evaluate your eligibility.

Where do I get my Oura Ring or WHOOP Band?

All clients receive a discount on the purchase of an Oura Ring or WHOOP Band with the purchase of the OWN IT program. These links are shared via email, or you can connect with your Health Coach directly.

How do I update my payment method?

To update your payment method, please contact concierge@ownitcoaching.com.

How do I cancel my subscription?

To cancel your subscription, please contact concierge@ownitcoaching.com.
Please refer to the OWN IT Terms and Conditions. By the use of our products and services and/ or purchase of any products and services you agree to our Terms and Conditions.

How do I perform the tests and submit samples?

For instructions on how to perform the tests and submit samples, please refer to the OWN IT website, where you will find detailed instructions for each test we offer. You can connect with your Health Coach directly with any additional questions.

How do I request a phlebotomist?

To request an appointment with our partner mobile phlebotomy service, fill out the form here. You will need to ensure your kit is delivered by the requested date and select the tests included in your program. Include your active phone number and a technician will connect with you to confirm your appointment.

If our partner does not cover your area, please contact concierge@ownitcoaching.com and we will look for an alternative location near you.

How long before results are received?

Once all testing results are received, your Medical Advisor and your Health Coach will review your results. During the testing debrief call, your Health Coach will review your testing results and personalized recommendations in detail.

Cellular Nutrition Assay (Cell Science CNA): 10 to 14 days from the date of collection.
Adrenal Stress Profiles (ZRT Labs): 10 to 14 days from the date of collection.
Preventative Health Panel (Access Medical Labs) : 3 to 5 days from the date of collection.
Genetic Lifestyle Test (Nutrigenomix): 18-21 days from the date of collection.
GI Health Panels (Genova): 8-21 days from the date of collection.
Hormone Panels (DUTCH): 18 to 21 days from the date of collection.

How are my supplements made?

OWN IT has partnered with Vitamin Lab to ensure the highest quality and personalization for supplementation. Each formula is 100% artificial filler-free, with no Magnesium Stearate or Titanium Dioxide. They create each formula in-house, and ingredients are subjected to internal and 3rd party testing three times in the production process.

How do I track my welcome kit, testing kits, and supplements?

Tracking links for your welcome kit, testing kits, and supplements will be shared with you through your email on file. Please check your spam or junk folders based on your inbox filters.